The global shift toward sustainable energy sources has become increasingly urgent in light of escalating environmental degradation, fluctuating oil prices, and the long-term depletion of fossil fuel reserves.
About This Journal -
International Marketing and Management Issues Journal (IMMIJ)
Table of Contents
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International Marketing and Management Issues Journal (IMMIJ) is a peer-reviewed, interdisciplinary publication dedicated to advancing knowledge in the fields of global marketing, international business strategy, and cross-border management practices. The journal provides a platform for scholars, practitioners, and policymakers to explore contemporary challenges and emerging trends shaping the international business landscape.
IMMIJ publishes original research articles, case studies, theoretical contributions, and review papers that address complex issues such as globalization, cultural dynamics, market entry strategies, innovation in international marketing, supply chain management, leadership across cultures, and the impact of digital transformation on global operations.
With a commitment to academic rigor and practical relevance, the journal seeks to foster a deeper understanding of the managerial and strategic imperatives faced by organizations operating in diverse and rapidly evolving international environments.
Scope includes (but is not limited to)
- International marketing strategies and consumer behavior
- Cross-cultural and comparative management
- International business ethics and corporate governance
- Global brand management and communication
- Digital marketing in international contexts
- Emerging markets and international expansion
- Sustainability and CSR in global operations
IMMIJ welcomes contributions from diverse methodological perspectives and encourages submissions that offer new insights, challenge conventional thinking, or propose innovative frameworks for understanding international marketing and management issues.
IMMIJ is published Quarterly but accepts manuscripts throughout the year. IMMIJ adheres to the highest standards of academic integrity and scholarly excellence
PAPER SUBMISSION GUIDELINES
Paper submitted for review must conform to the following standards.
- Written in English
- Page setup: Paper size should be 8.5” x 11” (A4); portrait with all margins at 1” each; header and footer at 0.5” each; font type: Arial, font size:10 point, single, single-line spacing, justify style in MS word.
- Maximum number of pages should be 15 pages including references. Any additional pages(s) will be surcharged at N1,000 ($5) per page.
- Abstract should be in italics not exceeding 250 words, with at most 5 keywords, Abstract must state the research objectives, problem, methodology adopted, findings and recommendations.
- Submit two copies of your article; one should have the name(s) and affiliation(s) of the author(s) and at the end of the article, include the author(s) which will include phone number(s) and e-mails where necessary. The other copy will not carry the author(s) details.
- References should conform to the American Psychological Association (APA) style 7th
- All articles should be submitted electronically to submitjournal@abadinternationaljournals.org or fill the submission form through this link
PAPER FORMAT/STRUCTURE
- Title of paper
- Author(s) name(s) and affiliation(s)
- Abstract
- Introduction including statement of problem, objectives/hypothesis
- Literature review including conceptual and theoretical framework as well as empirical review of related literature.
- Methodologies
- Results and Discussion
- Conclusion
- Recommendations
- References
- Tables/Figures(if any)
- Author(s) profile(s)
- Accounting Managemnet
- Finance Management
- Agricultural Development
- Banking and Finance
- Business Law
- Capacity Building
- Development & Security
- Economic Growth & Development
- Education Development
- Educational Management
- Entrepreneurship and Innovation
- Family Business & Succession Issues
- Gender Development
- Healthcare Management
- Hospitality & Tourism Management
- International Business & Cross-cultural management
- Marketing
- Office Management
- Organizational Behaviour
- Poverty Alleviation
- Production and Material Management
- Project Management
- Public Administration
- Small Business Management
- SME Development
- Strategic Management
- Technology Management
- Transport Management
- Youth Development
- International marketing strategies and consumer behavior
- Cross-cultural and comparative management
- International business ethics and corporate governance
- Global brand management and communication
- Digital marketing in international contexts
- Emerging markets and international expansion
- Sustainability and CSR in global operations
MODE OF PAYMENT:
- Author(s) submitting paper(s) will be expected to pay N5000 assessment fees per paper.
- Author(s) of accepted paper(s) after peer review will be expected to make a payment of N25, 000 for an online publication.
- International Author(s) will be expected to pay a total fee of 50USD
- All Enquiry should be forwarded to bammgt1234@gmail.com and +2348144881270
The Journal is guided by
A CC BY (Creative Commons Attribution) license allows others to use, share, and adapt the licensed work. However, they must give appropriate credit to the original creator, which is a requirement of the license. This “attribution” element means you must credit the original work and the creator when you reuse, share, or build upon it.
Publication details
ISSN. 3121-6285
EDITORIAL BOARD
Editor in Chief
- Prof. P.O. Oladele
Managing Editor
- Dr. O.M. Ajayi
Business Editors
- Dr Obabuike Ikeni NKPURUKWE Federal University, Wukari, Taraba State.
Email: obason@yahoo.com - Agada, Solomon Agada. Redeemer’s University, Ede, Osun State
Email: agadas@run.edu.ng - Dr. T. E. Akinruwa. Ajayi Crowther University, Oyo, Oyo State
- Dr. Vincent . G. Jemilohun Afe Babalola University, Nigeria
Email: jemilohunvg@abuad.edu.ng
Editorial Advisory Board
- Prof. A. L. Toriola
Tshwane University of Technology, Pretoria, South Africa - Prof. J. A. Oloyede
Ekiti State University, Ado Ekiti, Nigeria - Prof. M. O. Oke
Ekiti State University, Ado Ekiti, Nigeria - Prof. F. O. Olaoye
Ekiti State University, Ado Ekiti, Nigeria
Review Editors
- Dr. T. W. Otapo
Adekunle Ajasin University, Nigeria - Dr. A. M. Awolaja
Ekiti State University, Nigeria - Dr. Dada O.
University of Ibadan, Nigeria - Dr. S. O. Dada
Ekiti State University, Nigeria - Dr. James Chibuike Duru
American University, Washington DC - Dr. Enitilo Olalekan
Olusegun Agagu University of Science and Technology, Nigeria
Small and Medium scale businesses in Nigeria are recognized as catalysts in the socio-economic development of the country.
The 21st century marketer has one of the most complex and pressing job descriptions because of the increased consumption of media and decreased attention span of the average consumer.
This study focused on the Marketing Information System and New Product Development in Selected Bakery in Ado-Ekiti Metropolis, Ekiti State. The specific objectives of the study were to examine the…