About This Journal -
International Marketing and Management Issues Journal (IMMIJ)
International Marketing and Management Issues Journal (IMMIJ) is a peer-reviewed, interdisciplinary publication dedicated to advancing knowledge in the fields of global marketing, international business strategy, and cross-border management practices. The journal provides a platform for scholars, practitioners, and policymakers to explore contemporary challenges and emerging trends shaping the international business landscape.
IMMIJ publishes original research articles, case studies, theoretical contributions, and review papers that address complex issues such as globalization, cultural dynamics, market entry strategies, innovation in international marketing, supply chain management, leadership across cultures, and the impact of digital transformation on global operations.
With a commitment to academic rigor and practical relevance, the journal seeks to foster a deeper understanding of the managerial and strategic imperatives faced by organizations operating in diverse and rapidly evolving international environments.
Scope includes (but is not limited to)
- International marketing strategies and consumer behavior
- Cross-cultural and comparative management
- International business ethics and corporate governance
- Global brand management and communication
- Digital marketing in international contexts
- Emerging markets and international expansion
- Sustainability and CSR in global operations
IMMIJ welcomes contributions from diverse methodological perspectives and encourages submissions that offer new insights, challenge conventional thinking, or propose innovative frameworks for understanding international marketing and management issues.
The journal is guided by
A CC BY (Creative Commons Attribution) license allows others to use, share, and adapt the licensed work. However, they must give appropriate credit to the original creator, which is a requirement of the license. This “attribution” element means you must credit the original work and the creator when you reuse, share, or build upon it.