This study focused on the Marketing Information System and New Product Development in Selected Bakery in Ado-Ekiti Metropolis, Ekiti State. The specific objectives of the study were to examine the effect of company internal records, marketing intelligence system and marketing research on new product development.

This study examined the factors influencing consumers purchase decision of alcohol in the context of dynamic pricing in Ekiti State, Nigeria. The study population consists of transporters, including motor drivers and Okada riders, in the designated areas. This is based on the high consumption of alcoholic beverages among the residents of Ekiti.

The study examined the impact of psychographic segmentation on small and medium scale performance in Lagos State. Specifically, it examined the effect of personality characteristics, lifestyle and social class on SMEs performance in Lagos State. The population consisted 11,663 small and medium scale owners and managers in Lagos State.

This study evaluates the socioeconomic impact and forecasted growth potential of Compressed Natural Gas (CNG) in Nigeria, with a specific focus on Lagos and Abuja. The investigation was driven by Nigeria’s need for affordable, sustainable, and cleaner energy alternatives amid rising petroleum prices and environmental concerns.

This study examined the factors influencing consumers purchase decision of alcohol in the context of dynamic pricing in Ekiti State, Nigeria. The study population consists of transporters, including motor drivers and Okada riders, in the designated areas. This is based on the high consumption of alcoholic beverages among the residents of Ekiti. The study employed descriptive research survey design.

This study aims to examine the factors influencing the acquisition of digital marketing skills and enhancing employability among marketing students in selected tertiary institutions in Delta State, Nigeria. This study adopted a descriptive survey research design. It employs a mixed-methods approach and collects cross-sectional data for empirical analysis. The study population consisted of 3,500 undergraduate marketing students from selected tertiary institutions.