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This study focused on the Marketing Information System and New Product Development in Selected Bakery in Ado-Ekiti Metropolis, Ekiti State. The specific objectives of the study were to examine the…
This study examined the factors influencing consumers purchase decision of alcohol in the context of dynamic pricing in Ekiti State, Nigeria. The study population consists of transporters, including motor drivers…
The study examined the impact of psychographic segmentation on small and medium scale performance in Lagos State. Specifically, it examined the effect of personality characteristics, lifestyle and social class on…
This study evaluates the socioeconomic impact and forecasted growth potential of Compressed Natural Gas (CNG) in Nigeria, with a specific focus on Lagos and Abuja. The investigation was driven by…
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